The term "Personal Data" refers to personally identifiable information about you, such as your name, birth date, telephone number, e-mail address or mailing address.
This website is continually improved by adding new functionality and features and by improving and adding to existing services. Because of these ongoing changes, changes in the law and the changing nature of technology, data practices will change from time to time. If and when data practices change, such changes will (as soon as practicable) be posted on this website to notify you of the changes. You should check this page frequently.
You will understandably have a concern about privacy. Your privacy is respected and your personal information is treated with the highest standards of safety, security and confidentiality. To better protect your privacy, this notice explains online information practices and the choices you can make about the way your information is collected and used on this website. If you have questions regarding this Policy, you may direct them us via the ‘contact us’ page.
Collection of Personal Data including e-mail addresses
Information is collected about you in an effort to make products and services on this website more efficient and customized to you. You are free to browse this website without revealing any personal information about yourself. However, once you provide your personal information, you are not anonymous.
The information you provide will be collected and stored. You may use this website to register to receive additional information or services. When you register, you will be asked for contact information like your name, postal address and e-mail address.
The information that you provide is sometimes supplemented with information that is received from third parties. For instance, if inaccurate postal or zip codes are received, third party software may be used to fix them.
Use of Personal Data
The purposes for which Personal Data is processed include the following:
If you do not wish to receive information and want to be removed from mailing lists in relation to this website, please send an e-mail to us via the ‘contact us’ page.
Anonymous data collected through this website
In addition to the information collected as described above, technology is used to collect anonymous information about the use of this website. For example, technology may be used to track which pages of this website visitors view. Technology may also be used to determine which web browsers visitors use. This technology does not identify you personally; it simply enables the compilation of statistics about website visitors and their use of this website.
This website contains hyperlinks to other pages on this website. Technology may be used to track how often these links are used and which pages on this website visitors choose to view. Again this technology does not identify you personally – it simply enables the compilation of statistics about the use of these hyperlinks.
Such anonymous data is used to improve the content and functionality of this website and e-mail updates, to better understand clients and markets, and to improve services.
Cookies and IP address
In order to collect the anonymous data described in the preceding paragraph, in the future temporary "cookies" that collect the first level domain name of the user (for example, if your e-mail address is "firstname.lastname@example.org," the cookie collects the "golfbuyer.co.uk" portion of your e-mail address) and the date and time you accessed this website may be used. Cookies by themselves cannot be used to discover the identity of the user. A cookie is a small piece of information which is sent to your browser and stored on your computer's hard drive. Cookies do not damage your computer. You can set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not.
IP address may also be used to help diagnose problems with this website's server and to administer this website. An IP address is a numeric code that identifies your computer on a network, or in this case, the Internet. Your IP address is also used to gather broad demographic information, such as determining how many visitors are from outside of the UK.
Disclosure of your Personal Data
Your Personal Data will not be shared, sold or distributed with unrelated third parties, except under these circumstances:
Data integrity and security
Personal Data in this website's databases are maintained to a high standard of reliability, accuracy, completeness and currency and to protect the privacy and security of the databases. Personal Data will be kept only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal or ethical reporting or document retention requirements.
Employees and third parties who have access to Personal Data have been trained to handle such data properly and in accordance with security protocols and strict standards of confidentiality. Although loss, misuse, unauthorised disclosure, alteration or destruction of data cannot be guaranteed, such unfortunate occurrences are prevented as far as reasonably possible.
Security measures protect you while you shop on this website so that you never have to worry about credit card safety. This website's servers use Secure Sockets Layer (SSL), an encryption technology that works with Netscape, Microsoft Internet Explorer, and AOL's browser, so that no other party can read a buyer's personal information. Only the last five digits of your credit card number will be revealed when you are sent an order confirmation. However, the entire credit card number will be transmitted to the appropriate credit card company during order processing.
If you purchase a gift certificate on this website, you will be asked to provide the recipient's name and e-mail address. The recipient information you provide will only be used to deliver the gift certificate and for no other purpose. The gift certificate can not be transferred and has no cash value and no refunds in cash or change will be given.
Third party sites
Data access and corrections
Upon receipt of your written request and enough information to permit identification of your Personal Data, such Personal Data held about you will be disclosed to you. Corrections, amendments or deletions to Personal Data that is inaccurate can be made and will be notified to any third party recipients.
If you wish to access or correct your Personal Data, please write to us at Advanced Golf Ltd, Wesley Rooms, Jockey Bank, Ironbridge, Telford, Shropshire TF7 8PD, or e-mail us at via the ‘contact us’ page. You will not be charged for a correction request, however, for all other requests, you may be charged a fee of £10.00 to cover costs. Requests to delete Personal Data are subject to any applicable legal and ethical reporting or document retention obligations.
You may ask to have your account information removed from this website's active databases; however, because this website tracks past purchases, information associated with past purchases can not be deleted. Such information will be deactivated as soon as reasonably possible based on your account activity. Also, as a security measure the data stored on this website's systems is "backed-up", and such prior information cannot be completely removed from the databases. Therefore, you should not expect that all of your Personal Data will be completely removed from the databases in response to your requests. However, please be aware that your personally identifiable information will be kept only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal or ethical reporting or document retention requirements.
You must be at least 18 years old to use this website. Personal Data about visitors under 18 years of age will not be knowingly collected, used or disclosed. If you are a minor, you can use this website only in conjunction with your parents or guardians.
Transfer of Personal Data abroad
Personal data which you submit to this website may be processed in a country other than England but steps are taken to ensure that your Personal Data is kept secure by contractual and technical means.
Of course, the Internet is made up of a large number of international connections. If you are visiting this website from a country other than the country in which its server is located (currently England), the various communications will necessarily result in the transfer of information across international boundaries. By visiting this website and communicating electronically, you consent to these transfers.
Use of Personal Data for Credit Checking
To ensure that your credit, debit or chargecard is not being used without your consent, we will validate name, address and other personal information supplied by you during the order process against appropriate third party databases. By accepting these terms and conditions you consent to such checks being made. In performing these checks personal information provided by you may be disclosed to a registered Credit Reference Agency which may keep a record of that information. You can rest assured that this is done only to confirm your identity, that a credit check is not performed and that your credit rating will be unaffected. All information provided by you will be treated securely and strictly in accordance with the Data.
Advanced Golf Ltd / Golf Equip maintains high levels of security compliance both online and when placing orders over the telephone. We are regulated and security checked regulary to ensure we maintain and meet PCI Compliance Standards.
We use a secure and safe online server and encourage customers to utilise verify by visa to further increase security when buying online. Our main payment gateway is Paypal to ensure customers experience high levels of security when making online payments. Our PCI compliance ensures telephone orders are as secure and safe as they can possibly be.